The Price Must be Right

Pricing your property competitively will generate the most activity from agents and buyers.

Listing it too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decisions based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

It is very important to price your property at competitive market value when you finalize the listing agreement. If you want to compete, be competitive. The buying market has a short attention span.

  • Pricing your home right the first time is key.
  • Proper pricing attracts buyers.
  • An overpriced house will not sell.
  • We want to generate offers before the market moves on to newer listings

The right price is important. A property generates the most interest when it first hits the market.

The number of showings is greatest during this time if it is priced at a realistic market value.

Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Many homes that start high end up selling below market value.

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